Wear This. Get Laid.

Charles Holland on perfume:

“Perfume is perhaps the most perfect piece of design and the most perfect product of capitalism. It is Marx’s commodity fetish and Freud’s sexual fetish combined, an almost magical product of mythical sexual properties. It creates value out of almost nothing but thin air. … This is why perfume adverts are so fabulously and perfectly absurd. There is almost literally nothing to say about them beyond; “Wear this. Get laid”.“