A couple of links to the stunning set of design guidelines for Pepsi's new branding, containing all sorts of delusions of grandeur ultimately linking the logo to the earth's gravitational field. I hope this is real.

Related posts:

1. Identity Guidelines
2. Colour palettes of the Olympic Games Branding
3. Build’s Objectified Logo
4. Visualisation of all of earths air and water as spheres shown at the same scale as Earth