Super Colossal

Cognitive Surplus

Monday, 28th April 2008

This article on what we are doing with our combined cognitive surplus really struck home for me.
“Here’s something four-year-olds know: A screen that ships without a mouse ships broken. Here’s something four-year-olds know: Media that’s targeted at you but doesn’t include you may not be worth sitting still for.”


Related posts:

  1. Drawing a Cupboard
  2. Mr Glasses
  3. Willa’s Wonderland
  4. The Economist Advertising